Content Marketing Strategist

Every November, the internet turns into a shouting match of “biggest ever discounts” and “final hours to save.”

Many business owners take advantage of the excuse to make a few extra sales.

But you don’t need to be the loudest to make sales this Black Friday. You also don’t need to encourage people to buy out of FOMO (which I dislike). 

What you can do, though, is use the week to get noticed, show up, and build real momentum for the months ahead.

Let’s break down how to get more visibility and sales this Black Friday without slashing your prices or losing your sanity.

You Don’t Need to Discount, You Need to Create Excitement

Black Friday isn’t just about the cheapest deal or the biggest discount.

it’s about attention. People are already in buying mode, which means they’re looking for something to spend on. 

You just need to make sure it’s you.

Instead of cutting your prices, increase the value of your offers. Add a bonus, an upgrade, or a fast-action incentive that makes it feel exclusive.

Think of it as an elevated experience, not a panic sale.

Instead of discounts or a ‘buy one get one free’, I’ve added money can’t buy offers. I’ve added extra value that is what my ideal client needs. 

I’ve done the same with my own offers. This year, I’m launching my Mastermind over Black Friday, and it’s loaded with extra value, bonuses and practical resources that my ideal clients actually need and want.

It gets people excited to buy, not desperate to grab a bargain.

Use BF Week To Get More Visibility

You don’t have to run a sale to show up.

Use the week to boost your visibility while everyone’s online and ready to buy.

Talk about what you’re working on, what’s coming up next year, or how people can work with you before prices go up in January. 

You could even run a competition or give something away for free that helps your ideal clients rather than focus on sales. You might loose sales in the short-term but grow your audience and benefit financially long-term.

Repurpose Existing Offers into Timely, Limited Promotions

You don’t need to invent something new; just frame what you already have in a way that feels current. 

Maybe you can add a Power Hour 1:1 onto a course, or bundle some existing resources together so it feels like something special just for this week.

It’s not about creating more work for yourself. It’s about giving your existing offer a fresh reason to buy right now.

Make Your Offers Personalised

Personalised and exclusive offers that put your ideal clients’ needs and desires front and centre make it a no-brainer to buy from you.

This is where you create something tailored or bespoke, just for this week. It could be a limited 1:1 offer, a done-with-you version of something you usually sell as self-paced, or a custom bundle that speaks directly to what your clients are asking for right now.

When people feel like an offer was created specifically for them, it immediately stands out. It feels special, considered, and high-value.

How to Show Up and Get Sales in a Week of Noise

Black Friday week is loud, but you don’t need to compete with the chaos. You just need to show up with purpose and personality.

Use storytelling to cut through. Share why you created your offer, the results your clients have had, or the moment you realised people needed what you do. Those stories make people stop scrolling and pay attention.

One genuine story beats a week of polished promo posts. When people see themselves in your story, buying feels like the obvious next step.

Final Thoughts

Black Friday isn’t just about selling. It’s about showing up, being seen, and giving people a reason to care about what you do.

When you lead with value, tell real stories, and create offers that feel personal and relevant, you’ll stand out no matter how noisy it gets.

Use the week to build visibility, strengthen trust, and remind your audience why they want to work with you.