WELCOME
I’m not your average content marketing strategist.
With over 20 years of experience leading digital and marketing teams for large-scale organisations, I know exactly how to create high-impact and bold strategies that grow audiences and deliver real results.
In 2018, I left my 9-to-5 to follow my passion for baking, launching a café and bar with no prior experience. Within six months, I had a thriving six-figure business with 17 employees.
But it wasn’t my baking that made my business a success – it was my expertise in marketing and strategic planning.
Today, I show creative business owners how to attract more clients, boost visibility and increase sales with content that converts.
If you’re ready to create a content strategy that works for your business, book a call to find out how to work with me.
What I do
Constantly creating content, getting visibility and connecting with the right clients feels like a never-ending task. But it’s even more demoralising when your content doesn’t seem to be reaching the right people or making you sales.
Everyone else seems to be nailing it, getting engagement and great click-through rates. So, why aren’t you?
Because you don’t have personalised content marketing plan that’s right for your clients and business.. That’s where I come in. This is how I work:
01.
Ideal Client
Identifying and targeting the ideal clients for your business is crucial for achieving sustainable growth and success.
I work with you to identify the needs, desires and behaviours of your clients
I show you how to define your target audience and implement effective strategies to attract them to your business.
02.
Strategy
A well-defined content strategy that aligns with your business goals ensures you reach your ideal clients, grow your audience, and driving increased sales for exponential business growth.
By creating a strategy tailored to your business and ideal clients, you can significantly elevate your business’s visibility, credibility, and profitability.
03.
Planning
Effective content marketing planning is the bridge between strategy and execution, ensuring your goals are met with precision and impact.
I help you develop a detailed, actionable content plan that prioritises your goals, allocates your resources wisely, and incorporates clear Key Performance Indicators (KPIs) to measure success.
Methods to success
My API method
Over the past 20+ years, I have honed my skills and knowledge to build a successful multi six-figure business, create and execute multi-award-winning campaigns, and significantly grow online audiences. My success is driven by my proven API method, which has consistently delivered outstanding results.
01.
Audit
To reach your goals, first step is to audit where your marketing is right now.
- Review current marketing strategy & goals
- Identify challenges
- Discover opportunities
- Set priorities
02.
Plan
Second step is to create the right content strategy to grow your business.
- Outline your content strategy and plan
- Create a roadmap and timeline
- Set targets to measure success
03.
Implement
Time to put your plan into action.
- Implement the plan and tactics.
- Monitor progress
- Evaluate and refine to achieve success
ABOUT ME
I believe in honesty, transparency and integrity. Every business is individual and success is different for everyone. That means, you marketing is individual too.
I work with creative business owners to really understand who they are and what they want from their business so together, we can put the right marketing strategy in place.
If you’re passionate about what you do, then I will help you transform that passion into a more profitable business that gets consistent leads.
Content Marketing Strategist 