Content Marketing Strategist

OK, I’m going to blow your mind right here, right now. Content should be boring. Sorry, but it’s true.

You should be saying the same thing day in and day out. Your ideal clients won’t get bored of it,they’ll start to see you as the expert.

I get it. I’m one of those people that believes more is more. Particuarly when it comes to chocolate. 

However, this is not the case when it comes getting more visibility. 

I probably say the word content over 100 times a day because it’s what I do and it’s what I’m known for.

But most business owners make the mistake of thinking they need to say something every day They’re in this endless loop of posting, tweaking, and second-guessing, wondering why all that effort still isn’t turning into sales.

You don’t need to create more content. You just need to create content in a smarter way, and use it properly.

Here’s how to create less content and sell more (and actually have a life again).

Consistency Beats Constantly

Showing up all the time isn’t the same as showing up consistently.

Consistency means your audience knows what to expect from you. Constantly means you’re just creating for the sake of it.

For me, my weekly schedule looks like this:

• My emails go out on Tuesdays and Thursdays (sometimes Fridays). 
• My podcast drops every Tuesday. 
• My social posts follow a repeatable framework so I’m not starting from scratch every time.
• LinkedIn newsletter goes out Wednesday

That rhythm is what keeps me visible, not posting every day.

Look at what Money Mindset expert Denise Duffield-Thomas does. She is the queen of doing less and gaining more (if you haven’t already, I highly recommend read her book Chill & Prosper). Denise show up regularly, not relentlessly. She schedules her content so it runs on auto-pilot even when she doesn’t feel like showing up. That’s consistency.

I’d rather you be consistent than constant.

Repetition Sells (Even When You’re Bored of It)

During my last launch, I was so sick of talking about my course. I felt like I’d said the same thing 1,000 times.

But guess what? People still hadn’t seen it! When I was doing personal outreach during the launch, so many people hadn’t even realised I had launched a new course. 

Your audience isn’t hanging on every word you post. They’re scrolling, busy, and distracted. You have to keep repeating your message until it sticks.

That’s exactly what Alex and Leila Hormozi do. Their message doesn’t change. They just find new ways to say it. That repetition builds authority.

You’re not annoying people by repeating yourself; you’re reinforcing your message.

Repurpose and Reuse Everything

If you’ve written a blog, filmed a video, or sent an email, you’ve got content that can be repurposed and reused.

If you’ve been on my Instagram, you’ll know I do this all the time. I reuse and repurpose my best-performing content across different platforms. A blog becomes a podcast, an email, a LinkedIn newsletter and numerous social posts.

It’s not lazy, it’s smart.

Just look at Jay Shetty. His ideas pop up everywhere – in podcasts, clips, reels, and books. They are all repurposed from the same themes. That’s how you stay visible without constantly creating.

Repurposing isn’t cutting corners. It’s working strategically with what you already have.

Create Templates and a Simple Structure

I said it before, but templates and structure will save you.

Everything I do has a repeatable framework. It’s the reason I can show up consistently without burning out.

Templates aren’t boring. They free up space for creativity.

Even entrepreneurs like Steve Bartlett have clear content formats, that’s what makes their brand and content instantly recognisable.

Give yourself a structure. Then stick to it.

Final Thoughts

Creating less content doesn’t mean caring less about your business, it means being more intentional with your energy. 

When you build consistency, repeat what works, and repurpose what you’ve already created, you make content work harder for you.

That’s how you stay visible, sell more, and still have time to actually run your business, and enjoy creating content it (yes, really!).

When you stop trying to say everything, you finally start saying what matters, and that’s when your ideal clients will finally start to notice you and make them want to buy.