Content Marketing Strategist

There’s just 21 weeks left until the end of the year, but that’s enough time to get your content converting into sales.

I’m not talking about putting more posts and emails out about your offer or product (although that’s important). That’s not going to get you more clients. Storytelling, honesty and authenticity will get you more sales. Here’s how.

Let’s break this down into five things your content actually needs if you want it to connect with your audience and convert them into paying clients.

1. Know your client’s mindset

Most content is written like a broadcast. But your audience isn’t standing in a queue waiting to hear your sales pitch. They’re scrolling through Instagram, procrastinating from work, or trying to stay awake on the school run. If you want your content to land, you need to know exactly what they’re thinking before you write a word.

• What’s going through their head at 9pm when they’ve promised themselves they’ll “get serious about marketing tomorrow”?
• What are they frustrated by?
• What’s made them eye-roll at every other person in your industry?

When you know that, you stop writing vague content like “5 ways to grow your brand” and start saying things like:

“If you’ve who’s done all the reels and still can’t get people clicking your offers, this is for you.”

2. Use emotional hooks 

No, you don’t need a sob story. You need honesty. When you write content that taps into the emotional side of your reader’s decision making (without playing games), that’s when people buy.

You can talk about:

• The real reason someone hasn’t invested yet
• A moment in your own business journey that changed everything
• What it actually feels like to work with you or go through your process

You’re not just selling a service or a result. You’re selling relief, motivation, confidence, belief.

Emotional storytelling doesn’t have to be dramatic. It just has to be true.

Take Patch Plants they don’t just sell houseplants. They tell you how it feels to bring life into a space. Their copy is quietly emotional and deeply relatable.

3. Small talk starts conversations

People skip over content that sounds like it’s preaching. The content that gets people to stop and comment usually starts like this:

“Ok, unpopular opinion coming in hot…”
“This might just be the weirdest thing that happened to me this week…”
“You know that moment where you’re 3 coffees deep and STILL avoiding your to-do list?”

That’s the kind of content that feels like a conversation. Not a lesson or lecture. Small talk is underrated but it’s one of the fastest ways to get people talking, connecting, and then buying.

Start with something small and human (like the weather!). Then lead them somewhere more meaningful.

Jenna Kutcher is a great example. Her posts often begin with something personal or mundane (like a toddler tantrum or a dodgy Airbnb) and quickly spiral into deeper, engaging content that sparks comments and connection.

She’s built a multi-7-figure brand by starting small and keeping it real.

4. Use AI without sounding like a robot

Yes, you can use AI to help you write content. No, it doesn’t mean you’ll lose your personality.

The people who sound robotic are the ones who copy-paste AI content without editing. AI should never replace you. It should help you speed things up, get ideas flowing, and push past the blank page.

Start with your own voice. Use AI for structure, prompt ideas, and headlines. Then rewrite in your tone of voice. If your audience likes your dry humour, leave that in. If you’re the no-nonsense coach who calls things out, make sure your content still sounds like you.

You don’t need to choose between human or AI. You just need to be intentional with how you use it.

5. Show your personality (people buy from people)

This one’s non-negotiable.

You could have the most helpful content in the world, but if your audience can’t tell what you’re about, they’ll scroll past. Show your quirks. Your opinions. Your everyday mess. That’s what makes people stick around.

If your stories always sound like a polished version of your LinkedIn bio, people won’t connect. If your content is only ever tips, they won’t feel like they know you.

Let people in. Show them your dog barking during Zooms. Share your unpopular opinions. Say what you really think. That’s the stuff people remember.

Neal’s Yard Remedies blend product info with real people, behind-the-scenes, and founder stories that make the brand feel human

Final thought

If you want content that sells, stop focusing on pumping out more tips. Focus on storytelling that connects. Know what your audience is thinking.

Speak to them like a real person. And stop hiding behind a polished version of yourself.

You’ve got 21 weeks. Plenty of time to turn your content into a sales tool that works for you.

Join The How To Create Content That Converts Course

If you want to create content that gets you clients consistently — this is your chance.

The doors to my new signature course, How To Create Content That Converts, are officially open.

Over 6 weeks, I’ll walk you through how to create the kind of content that connects, converts, and keeps working in the background, even when you’re not online 24/7.

You’ll learn how to:

• Speak to what your ideal clients are really thinking
• Create content that builds trust and sells without feeling pushy
• Plan content that actually works for your business

You’ll get weekly content clinics with me, full support, and a plan for the rest of 2025. Oh, and 3 months free in The Creative Content Club too.

This is your chance to stop winging it and start creating content that sells.
And because it’s the first time I’m running it, you can join at the beta price (30% off right now).

Find out more and join here: go.naomicrose.co/ContentThatConverts
Or book a clarity call to see if it’s right for you.