Content Marketing Strategist

If you’re sharing your offer, putting out sales posts, dropping emails with what’s on sale and still not getting clients, this is what you’ve been doing wrong.

You’re only showing one type of content. Sales.

You’re not actually taking your audience on a journey. You’re not building trust, connection or conversation. They’re not buying because they don’t know you, trust you, or feel like it’s for them. You’re missing the parts that make people actually care.

If you want consistent clients and consistent income, you need consistent content. And no, that doesn’t mean batching 30 reels and never showing your face again.

It means posting with purpose. Knowing what kind of content builds trust, warms people up, and helps them feel ready to buy. 

If you’re not make sales from your content, these are the 3 types of content you need each week to create sales consistency.

1. Storytelling: make them feel something

This is where you bring people into your world. Storytelling builds emotional connection. It makes you relatable. It makes you stand out.

No one remembers a bullet point list of services. They remember a moment that made them think, “Same.”

Examples you can post this week:

• A simple life moment, like your first job, that taught you something valuable
• A real client moment that reminded you why your work matters
• A lesson you learned the hard way that your audience needs to hear

This isn’t about writing a novel or telling everyone your deepest secrets. It’s about sharing the kind of moments that help people see themselves in your story. 

Not On The High Street don’t just sell products. They share the stories behind their small business sellers, their makers, and the meaning behind what they create. It turns a mug or a print into something with emotional weight.

2. Conversation Starters: get people talking

This is where most business owners miss a trick. You’re talking at your audience, but not with them.

If you want to grow, engage and convert, you need to give people a reason to speak up. Make it feel like a two-way conversation. Start with small conversations. Think small talk. The easier the question is to answer, the more likely people will get involved.

Examples you can post this week:

• What’s one piece of advice you wish someone had given you when you started your business?
• What is your go-to procastination snack?
• A statement or belief you strongly agree or disagree with that your audience can weigh in on

The best conversation starters are punchy, personal and open-ended.

Beauty Pie use bold opinions, punchy questions and crowd-sourced feedback to spark engagement. Their Instagram captions read like a mate texting you from Boots about what to buy next.

3. Social Proof: show it’s working

If you’re not regularly showing your audience that your work delivers, they’ll forget you’re someone who gets results. Or they’ll assume your offer is just “nice to have” instead of a smart investment.

Social proof is the shortcut to trust. It answers the question: “Does this really work for people like me?”

Examples you can post this week:

• A short quote from a client saying what changed after working with you
• A win or transformation that speaks directly to your ideal client’s current struggle
• A story about a challenge your client faced and how you helped them overcome it

You don’t need a 3-paragraph case study. You need proof, packaged in a way that speaks to what your audience is looking for.

Tropic Skincare consistently share before-and-after transformations, real customer feedback, and distributor success stories. It doesn’t feel braggy, it feels credible and clear.

If you want consistent sales, each week ask yourself...

• What story am I sharing?
• What conversation am I starting?
• What proof am I showing that my offer works?

You don’t need to be online 24/7. You just need to show up consistently with the right types of content. Using content that builds connection, invites interaction, and creates trust.

And yes, you can absolutely use AI to speed things up. But the real magic is in knowing what you’re trying to say, and saying it in a way that speaks to your people.

Join The FREE Story Selling Masterclass

Want to learn how to use storytelling to connect emotionally with your ideal clients? Join my Story Selling Masterclass on Monday 4 August.

I’ll walk you through my simple API method to plan and create content that actually sells. Plus, I’ll be officially launching my signature course, How To Create Content That Converts, so you’ll get all the details first. There’s time for questions too, so you leave ready to take action.

Can’t make it live? No worries! Sign up anyway and get access to the replay. Join here.