Content Marketing Strategist

Relying on referrals can feel like feast or famine. Some months are thriving, while others leave you wondering where the next client will come from. Often, you do jobs that you don’t enjoy as much, but when you work 1:1 with clients, it can be difficult to turn down paying clients!

But you do have a choice, and there is an easier way to get the paying clients you really want to work with. Whether your a photographer, book writer, web designer or VA, it’s time to build a marketing approach that consistently attracts the right clients without depending on word-of-mouth alone.

Here are three ways to make your marketing magnetic so your business gets visibility in front of the right people.

1. Clarify Your Message So Clients Instantly Know You’re for Them

If your marketing isn’t attracting the right people, your message might be too broad. A clear, specific statement helps potential clients instantly see how you can help them.

Instead of saying, “I offer branding photography,” try:
“I help female entrepreneurs by using brand photography to create a standout business image that confidently attracts the right clients.”

Or instead of “I’m a book writing coach,” say:
“I help first-time authors by using structured writing plans to get their book finished and ready for publishing.“

How to Apply This:

• Fill in the formula: “I help [ideal client] by using [method] to get [result].”
• Use this everywhere your clients will see you – on your website, at networking, social media, and business cards.
• Test your message: Ask your existing clients whether it is clear and simple?

2. Use Content That Shows, Not Just Tells

Magnetic marketing isn’t just about what you say. It’s about what you show. Instead of only talking about your services, create content that lets people experience the value of working with you.

For Photographers: Instead of just saying, “I do personal brand photography,” create a short video showing a client’s before-and-after transformation.

For Web Designers: Instead of just listing services, showcase a client’s outdated website next to the new version and explain how the redesign helped them double their leads.

How to Apply This:

• Share real client stories and results.
• Create before-and-after content or create a video walk-through of the transformation.
• Use testimonials to reinforce your message.

3. Make It Easy for Clients to Take the Next Step

Even if someone loves your content, they won’t take action unless it’s unbelievably easy to do so. Make the next step obvious and friction-free.

Example for Copy Writers: Instead of just saying, “Book a call,” create a quiz that helps potential clients identify their website’s biggest problem and guides them to the right package.

Example for Business Coaches: Instead of just saying, “Let’s work together,‘ offer a free resource like a short video training, which naturally leads into a discovery call.

How to Apply This:

• Have a clear, simple way for potential clients to take action.
• Reduce decision fatigue by guiding them through their options.
• Make booking, buying, or inquiring seamless with clear calls to action.